Data protection

We have drawn up this privacy policy (version 29.12.2020-211138720) to provide you with the information you need in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 to explain what information we collect, how we use data and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the internet, you use a browser. Common browsers include Chrome, Safari, Brandsfox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: cookies are truly useful little helpers. Almost all websites use Cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies Cookies are small files that our website stores on your computer. These cookies are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more additional attributes must be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each Cookie a separate file, in others such as Brandsfox all Cookies saved in a single file.

There are both first-party and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies, from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other malware. Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152211138720-6
Purpose of use: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use specifically depends on the services used and is explained in the following sections of this privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website.For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing on other pages and only proceeds to checkout later. These cookies ensure that the shopping cart is not deleted, even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies also measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies improve user experience. For example, entered locations, font sizes, or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very useful, but also very annoying.

Typically, when you first visit a website, you'll be asked which of these cookie types you'd like to allow. And, of course, this decision will also be saved in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option Delete, disable, or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Brandsfox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether or not to accept it. The process varies depending on your browser. The best way to find instructions is to search for "delete cookies in Chrome" or "disable cookies in Chrome" in the case of a Chrome browser.

What about my data protection?

The so-called "Cookie Directive" has been in place since 2009. It stipulates that the storage of cookies requires your consent. However, reactions to these guidelines vary considerably across EU countries. In Austria, however, this directive was implemented in Section 96, Paragraph 3 of the Telecommunications Act (TKG).

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG) basically the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right of objection (Article 21 GDPR)
  • Right not to be subjected to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority, which in Austria is the Data Protection Authority, whose website you can find at https://www.dsb.gv.at/ find.

Evaluation of visitor behavior

In the following privacy policy, we inform you whether and how we evaluate data from your visit to this website. The collected data is generally evaluated anonymously, and we cannot draw any conclusions about your identity from your behavior on this website.

You can find out more about how to object to this analysis of visit data in the following privacy policy.

TLS encryption with https

We use https to transmit data securely over the Internet (data protection through technology design Article 25 paragraph 1 GDPRBy using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the top left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Fonts Privacy Policy

We use Google Fonts on our website. These are the "Google Fonts" of Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

You don't need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don't need to worry about your Google Account data being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We'll look at how this data is stored in more detail later.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google Make it available to your users free of charge.

Many of these fonts are under the SIL Open Font License published, while others are under the Apache License were published. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website without having to upload them to our own server. Google Fonts is an important component in maintaining the high quality of our website. All Google Fonts are automatically optimized for the web, which saves data volume and is a major advantage, especially for use on mobile devices. When you visit our site, the small file size ensures fast loading times. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems, and mobile devices can lead to errors. Such errors can visually distort text or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Brandsfox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are loaded via a Google server. This external call transmits data to the Google servers. This allows Google to recognize that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. The collected usage data allows Google to determine how well individual fonts are received. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to explore and move large amounts of data.

However, it should be noted that every Google Font request also contains information such as Language settings, IP address, browser version, browser screen resolution, and browser name are automatically transferred to Google's servers. Whether this data is actually stored cannot be determined and is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are primarily located outside the EU. This allows us to use the fonts with the help of a Google stylesheet. A stylesheet is a formatting template that allows you to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google's goal is to fundamentally improve the loading time of websites.When millions of web pages reference the same fonts, they are cached after the first visit and immediately reappear on all subsequent web pages. Google sometimes updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when a page is accessed. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=211138720 In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google gives us unrestricted access to all fonts. This means we have unlimited access to a sea of ​​fonts and can thus get the most out of our website. You can find more information about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=211138720While Google addresses privacy-related issues there, it doesn't provide truly detailed information about data storage. It's relatively difficult to get truly precise information about stored data from Google.

You can also find out which data is generally collected by Google and what this data is used for on https://www.google.com/intl/de/policies/privacy/ read more.

Google Analytics Privacy Policy

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. If, for example, you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and our service to your needs. Below we will go into more detail about the tracking tool and inform you, above all, what data is saved and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used to analyze our website's traffic. For Google Analytics to work, a tracking code is embedded in our website code. When you visit our website, this code records various actions you perform on our website. Once you leave our website, this data is sent to and stored on Google Analytics servers.

Google processes the data and we receive reports about your user behavior. These reports may include, among others, the following:

  • Audience reports: Through audience reports, we get to know our users better and know more precisely who is interested in our service.
  • Ad Reporting: Ad reporting helps us analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
  • Behavioral reports: This tells us how you interact with our website. We can track your path on our site and the links you click.
  • Conversion reports: A conversion is a process in which you perform a desired action based on a marketing message.For example, when you convert from a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts resonate with you. This is how we want to increase our conversion rate.
  • Real-time reports: This lets us know immediately what's happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically analyzed data provides us with a clear picture of our website's strengths and weaknesses. On the one hand, we can optimize our site so that it's easier for interested people to find on Google. On the other hand, the data helps us better understand you as a visitor. This means we know exactly what we need to improve on our website to provide you with the best possible service. The data also helps us implement our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID linked to your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may apply if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152211138720-5
Purpose of use: By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to distinguish website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152211138720-1
Purpose of use: The cookie is also used to distinguish website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Purpose of use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose of use: The cookie has a token that can be used to retrieve a user ID from the AMP Client ID service.Other possible values ​​indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose of use: This cookie allows us to track your behavior on the website and measure performance. This cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose of use: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose of use: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose of use: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close your browser.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose of use: This cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could be another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose of use: This cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google continually changes the choice of its cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate Bounce rate: A bounce occurs when you only view one page on our website and then leave our website again.

Account creation: When you create an account on our website orplace an order, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine your country and approximate location. This process is also known as IP geolocation.

Technical information: Technical information includes, among other things, your browser type, your internet provider or your screen resolution.

Source: Google Analytics, or rather we, are of course also interested in which website or advertisement you came to our site from.

Other data includes contact information, any ratings, media playback (e.g., when you play a video on our site), sharing content via social media, or adding content to your favorites. This list is not exhaustive and serves only as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has its servers distributed around the world. Most of the servers are located in the United States, and therefore, your data is mostly stored on American servers. Here you can find out exactly where Google's data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across multiple physical storage devices. This has the advantage of making it faster to access and better protected against tampering. Every Google data center has emergency backup programs for your data. If, for example, Google's hardware fails or natural disasters cripple servers, the risk of service interruption at Google remains low.

By default, Google Analytics sets a retention period for your user data of 26 months. After that, your user data is deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition, and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is the merging of individual pieces of data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete, or restrict your data. You can prevent Google Analytics from using your data by using the Google Analytics JavaScript (ga.js, analytics.js, dc.js) browser add-on. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de Download and install. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Brandsfox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which ensures the correct and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211138720We hope we've been able to provide you with the most important information about Google Analytics' data processing. If you'd like to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations from local data protection authorities when these prohibit the storage of the full IP address. IP anonymization or masking occurs as soon as IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

More information about IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics Demographics and Interests Reports

We have enabled advertising reporting features in Google Analytics. Demographics and interests reports contain information about age, gender, and interests. This allows us to gain a better understanding of our users—without being able to assign this data to specific individuals. Learn more about advertising features. on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can control the use of your Google Account activities and information under “Advertising Settings” on https://adssettings.google.com/authenticated End via checkbox.

Google Analytics deactivation link

If you click on the following Deactivation link By clicking on this link, you can prevent Google from tracking further visits to this website. Please note: Deleting cookies, using your browser's incognito/private mode, or using a different browser will result in data being collected again.

Deactivate Google Analytics

Google Analytics Google Signals Privacy Policy

We have enabled Google Signals in Google Analytics. This will update existing Google Analytics features (Advertising Reporting, Remarketing, Cross-Device Reporting, and Interest and Demographic Reporting) to receive aggregated and anonymized data from you, provided you have allowed personalized ads in your Google Account.

What's special about this is that it's cross-device tracking. This means your data can be analyzed across devices. By activating Google Signals, data is collected and linked to your Google account. This allows Google to recognize, for example, if you view a product on our website using a smartphone and then purchase it later using a laptop. Thanks to the activation of Google Signals, we can launch cross-device remarketing campaigns that would otherwise not be possible. Remarketing means we can also show you our products on other websites.

In Google Analytics, Google Signals also collect additional visitor data such as location, search history, YouTube history, and data about your actions on our website. This allows us to receive better advertising reports from Google and more useful information about your interests and demographic characteristics. This includes your age, language, where you live, and gender. Social criteria such as your occupation, marital status, or income are also taken into account. All of these characteristics help Google Analytics define groups of people or target audiences.

The reports also help us better understand your behavior, desires, and interests. This allows us to optimize and tailor our services and products for you. This data expires after 26 months by default. Please note that this data collection only occurs if you have allowed personalized advertising in your Google Account. This data is always aggregated and anonymous and never individual data. You can manage or delete this data in your Google Account.

Google Analytics Data Processing Addendum

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the Google Analytics Data Processing Addendum here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. We have implemented code for this purpose on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Facebook then deletes this data again. The data collected is anonymous and not visible to us and is only used to display advertisements. If you are a Facebook user yourself and are logged in, your visit to our website will be automatically assigned to your Facebook user account.

We want to show our services and products only to people who are genuinely interested in them. With the help of Facebook Pixel, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (if they have allowed personalized advertising) see relevant advertising. Facebook also uses the collected data for analysis purposes and for its own advertisements.

Below, we show you the cookies that were set by integrating Facebook Pixel on a test page. Please note that these are only example cookies. Different cookies are set depending on your interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6211138720-7
Purpose of use: This cookie is used by Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose of use: This cookie is used to ensure that Facebook Pixel functions properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062211138720-3
Value: Author's name
Purpose of use: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (author’s URL)
Purpose of use: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Purpose of use: This cookie stores the user's email address if they have provided it on the website.
Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Especially when using cookies, Facebook can never rule out changes.

If you are logged in to Facebook, you can change your ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen yourself. If you are not a Facebook user, you can http://www.youronlinechoices.com/de/praferenzmanagement/ You can generally manage your usage-based online advertising. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s privacy practices, we recommend you read the company’s own data policies on https://www.facebook.com/policy.php.

Facebook Automatic Enhanced Matching Privacy Policy

We have also enabled Automatic Advanced Matching as part of the Facebook Pixel feature. This pixel feature allows us to send hashed email addresses, names, gender, city, state, zip code, date of birth, or phone number to Facebook as additional information, provided you have provided us with this data. This activation allows us to tailor Facebook advertising campaigns even more precisely to people who are interested in our services or products.

Google Tag Manager Privacy Policy

We use Google Tag Manager from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. This Tag Manager is one of many helpful marketing products from Google. Using Google Tag Manager, we can centrally integrate and manage code snippets from various tracking tools we use on our website.

In this privacy policy, we want to explain to you in more detail what the Google Tag Manager does, why we use it and how data is processed.

What is Google Tag Manager?

The Google Tag Manager is an organizational tool that allows us to centrally integrate and manage website tags via a user interface. Tags are small pieces of code that, for example, record (track) your activities on our website. JavaScript code snippets are inserted into the source code of our site. The tags often come from Google's internal products, such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform various tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies, and even track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And that naturally also applies to the maintenance of our website. In order to make our website as good as possible for you and everyone interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services, and which people we should show our offers to. And for this tracking to work, we need to integrate the appropriate JavaScript code into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it's easy to lose track. That's why we use Google Tag Manager. We can easily integrate the necessary scripts and manage them from a single location. In addition, Google Tag Manager offers an easy-to-use interface and requires no programming knowledge. This way, we manage to keep order in our tag jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "manager" of the implemented tags. The data is collected by the individual tags of the various web analysis tools. The data is essentially passed through to the individual tracking tools in Google Tag Manager and is not stored.

However, the situation is quite different with the tags embedded in various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is collected, stored, and processed, usually with the help of cookies. Please read our privacy policies for the individual analysis and tracking tools we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only relates to the use and utilization of our Tag Manager and not to your data stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore consent to the anonymous sharing of our website data. Despite extensive research, we were unable to determine exactly which aggregated and anonymous data is shared. In any case, Google deletes all information that could identify our website. Google aggregates the data with hundreds of other anonymous website data and, as part of benchmarking measures, creates user trends. Benchmarking compares its own results with those of competitors.Processes can be optimized based on the information collected.

How long and where is the data stored?

When Google stores data, it does so on Google's own servers. These servers are located around the world, most of them in the United States. https://www.google.com/about/datacenters/inside/locations/?hl=de you can find out exactly where the Google servers are located.

You can find out how long the individual tracking tools store your data in our individual data protection texts for each tool.

How can I delete my data or prevent data storage?

Google Tag Manager itself does not set cookies, but rather manages tags from various tracking websites. In our privacy statements for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-US Privacy Shield Framework, which ensures the correct and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211138720If you want to learn more about Google Tag Manager, we recommend you read the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. In this way, we want to make more people aware of the high quality of our offerings on the internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, the company responsible for all Google services is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). With the help of this free tracking tool, we can better tailor our advertising to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored, and how you can prevent this data from being stored.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is Google Inc.'s proprietary online advertising system. We are confident in the quality of our offering and want as many people as possible to get to know our website. Google Ads offers the best online platform for this. Of course, we also want to gain a precise overview of the cost-benefit ratio of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you go from being a purely interested website visitor to an active visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google's conversion tracking tool, we track what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used, or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offerings on other websites. The goal is to ensure that our advertising campaigns only reach those people who are interested in our offerings. The conversion tracking tool allows us to see which keywords, ads, ad groups, and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data helps us Calculate cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data we collect to make our website more interesting for you and tailor our advertising even more closely to your needs.

What data is stored in Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website to better analyze certain user actions. When you click on one of our Google Ads ads, a "conversion" cookie from a Google domain is stored on your computer (usually in your browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ211138720-3
Purpose of use: This cookie saves every conversion you make on our site after coming to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose of use: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: The _gac cookie only appears in conjunction with Google Analytics. The above list is not exhaustive, as Google also frequently uses other cookies for analytical evaluations.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are browsing our website and the cookie has not yet expired, we and Google recognize that you found us via our Google Ads ad. The cookie is read and sent back to Google Ads along with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies called "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js using the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which automatic tagging by Google Ads has been set up. Unlike cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and see which advertising measures were well-received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers.In most cases, conversion cookies expire after 30 days and do not transmit any personal data. Cookies named "Conversion" and "_gac" (used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie in your browser, you block conversion tracking. In this case, you will not be included in the tracking tool's statistics. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. Here are instructions on how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Brandsfox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want to accept cookies, you can configure your browser to always inform you when a cookie is about to be placed. This allows you to decide for each individual cookie whether to accept it or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 All "advertising cookies" will also be deactivated. Please note that deactivating these cookies will not prevent you from seeing ads, only personalized advertising.

Through its certification under the US-EU Privacy Shield Framework, the US company Google LLC is required to comply with applicable EU data protection laws. If you would like to learn more about data protection at Google, we recommend reading Google's general privacy policy: https://policies.google.com/privacy?hl=de.

YouTube Privacy Policy

We have integrated YouTube videos into our website. This allows us to present interesting videos directly to you on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Depending on your settings, various data is transferred. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all data processing within Europe.

In the following, we would like to explain in more detail which data is processed, why we have embedded YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment on, and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And, of course, interesting videos are a must.With our embedded videos, we provide you with additional helpful content alongside our texts and images. Furthermore, our website is easier to find on Google search engines thanks to the embedded videos. Even though we place advertisements through Google Ads, thanks to the data collected, Google can only show these ads to people who are interested in our offerings.

What data does YouTube store?

As soon as you visit one of our pages that contains a YouTube video, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with your profile using cookies. This includes data such as session duration, bounce rate, approximate location, and technical information such as browser type, screen resolution, or your internet service provider. Other data may include contact details, any ratings, sharing content via social media, or adding it to your favorites on YouTube.

If you aren't signed in to a Google Account or YouTube Account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. However, much interaction data cannot be saved because fewer cookies are set.

The following list shows cookies that were set in the browser during a test. We show cookies that were set without a logged-in YouTube account. We also show cookies that were set with a logged-in account. This list cannot claim to be complete, as user data always depends on interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y211138720-1
Purpose of use: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after the end of the meeting

Name: PREF
Value: f1=50000000
Purpose of use: This cookie also records your unique ID. PREF provides Google with statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose of use: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILLlvClZSkqGsSwI/AU1aZI6HY7211138720-
Purpose of use: This cookie is used to create a profile of your interests. The data is used for personalized advertising.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose of use: This cookie stores the user's consent status for using various Google services. CONSENT also serves security purposes to verify users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose of use: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose of use: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose of use: This cookie works by uniquely identifying your browser and device. It is used to build a profile of your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI211138720-
Purpose of use: This cookie stores your Google Account ID and your last login time in a digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose of use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in the United States. https://www.google.com/about/datacenters/inside/locations/?hl=de See exactly where Google's data centers are located. Your data is distributed across the servers. This makes it faster to access and better protected against manipulation.

Google stores the collected data for different lengths of time. Some data can be deleted at any time, some is automatically deleted after a limited period, and still others are stored by Google for a longer period. Some data (such as items from "My Activity," photos or documents, and products) stored in your Google Account remains stored until you delete it. Even if you aren't signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can manually delete data from your Google Account. With the automatic deletion of location and activity data, introduced in 2019, information is stored for either three or 18 months, depending on your choice, and then deleted.

Regardless of whether you have a Google Account or not, you can configure your browser to delete or disable Google cookies. This works differently depending on the browser you use. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Brandsfox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set your browser to always inform you when a cookie is about to be set. This allows you to decide for each individual cookie whether to accept it or not. Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to learn more about how your data is handled, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.

Google reCAPTCHA Privacy Policy

Our primary goal is to make our website as secure and safe as possible for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA, we can determine whether you are really a flesh-and-blood human and not a robot or other spam software. By spam we mean any unsolicited information sent to us via electronic means. With classic CAPTCHAS, you usually had to solve text or image puzzles for verification. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. In most cases, it is enough if you simply tick a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to tick a box. You can find out exactly how this works and, above all, which data is used for this purpose in the course of this privacy policy.

What is reCAPTCHA?

reCAPTCHA is a free CAPTCHA service from Google that protects websites from spam software and abuse by non-human visitors. This service is most commonly used when filling out forms on the internet. A CAPTCHA service is a type of automated Turing test designed to ensure that an action on the internet is performed by a human and not a bot. In the classic Turing test (named after computer scientist Alan Turing), a human distinguishes between a bot and a human. With CAPTCHA, a computer or software program does the same. Classic CAPTCHAs work with small tasks that are easy for humans to solve but considerable difficulty for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here, you only have to check the text box "I am not a robot," or with Invisible reCAPTCHA, even that is no longer necessary. With reCAPTCHA, a JavaScript element is embedded in the source code, and the tool then runs in the background, analyzing your user behavior. The software calculates a so-called CAPTCHA score from these user actions. Google uses this score to calculate the probability that you are a human before you enter the CAPTCHA.Captchas in general are used whenever bots could manipulate or misuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome real people to our site. Bots and spam software of all kinds can safely stay at home. That's why we do everything we can to protect ourselves and offer you the best possible user experience. For this reason, we use Google reCAPTCHA from Google. This way we can be pretty sure that we remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you are actually a human. reCAPTCHA therefore serves to ensure the security of our website and, subsequently, your security as well. For example, without reCAPTCHA, a bot could register as many email addresses as possible during registration in order to then "spam" forums or blogs with unwanted advertising content. With reCAPTCHA, we can prevent such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website are actually performed by humans. This means that the IP address and other data required by Google for the reCAPTCHA service may be sent to Google. Within EU member states or other contracting states to the Agreement on the European Economic Area, IP addresses are almost always shortened before being transferred to a server in the USA. The IP address is not combined with other Google data unless you are logged in to your Google Account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) are already placed on your browser. Then, reCAPTCHA sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data is not intended to be exhaustive. Rather, it provides examples of data that, to our knowledge, Google processes.

  • Referrer URL (the address of the page from which the visitor comes)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables your computer to operate. Common operating systems include Windows, Mac OS X, or Linux)
  • Cookies (small text files that store data in your browser)
  • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
  • Date and language settings (which language or date you have preset on your PC will be saved)
  • All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name.)
  • Screen resolution (shows how many pixels the image consists of)

It's undisputed that Google uses and analyzes this data even before you click the "I am not a robot" checkbox. With the Invisible reCAPTCHA version, you don't even have to check the box, and the entire recognition process runs in the background. Google doesn't provide details about exactly how much and what data Google stores.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo.All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-211138720-8
Purpose of use: This cookie is set by DoubleClick (also owned by Google) to register and report a user's actions on the website when interacting with ads. This allows advertising effectiveness to be measured and appropriate optimization measures to be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry date: after one year

Name: 1P_JAR
Value: 2019-5-14-12
Purpose of use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a purchase. The cookie is also used to display relevant ads to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiry date: after one month

Name: ANID
Value: U7j1v3dZa2111387200xgZFmiqWppRWKOr
Purpose of use: We haven't been able to find much information about this cookie. In Google's privacy policy, the cookie is mentioned in connection with "advertising cookies" such as "DSID," "FLC," "AID," and "TAID." ANID is stored under the domain google.com.
Expiry date: after 9 months

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose of use: This cookie stores the user's consent status for using various Google services. CONSENT also serves security purposes to verify users, prevent credential fraud, and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: NID
Value: 0WmuWqy211138720zILzqV_nmt3sDXwPeM5Q
Purpose of use: NID is used by Google to tailor ads to your Google search. With the help of this cookie, Google "remembers" your most frequently entered search queries or your previous interactions with ads. This way, you always receive tailored ads. The cookie contains a unique ID to collect the user's personal preferences for advertising purposes.
Expiry date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc211138720-4
Purpose of use: This cookie is set once you have checked the "I am not a robot" checkbox. This cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymized form and is also used to distinguish users.
Expiry date: after 10 minutes

Note: This list cannot claim to be complete, as experience has shown that Google continually changes the choice of its cookies.

How long and where is the data stored?

By integrating reCAPTCHA, your data is transferred to the Google server. Google does not clarify where exactly this data is stored, even after repeated inquiries. Without confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website, or language settings are stored on Google's European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google Account while using the reCAPTCHA plug-in, the data will be merged. In this case, Google’s different data protection regulations apply.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behavior to be transmitted to Google, you must completely log out of Google and delete all Google cookies before visiting our website or using the reCAPTCHA software. As soon as you visit our site, the data is automatically transmitted to Google. To delete this data, you must contact Google Support at https://support.google.com/?hl=de&tid=211138720 contact.

Therefore, by using our website, you agree that Google LLC and its agents automatically collect, process and use data.

You can learn more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/Google does discuss the technical development of reCAPTCHA in more detail here, but detailed information about data storage and data protection-related topics is also lacking there. A good overview of Google's basic use of data can be found in its own privacy policy on https://www.google.com/intl/de/policies/privacy/.

jQuery CDN Privacy Policy

To deliver our website and all of our individual subpages (web pages) quickly and smoothly across different devices, we use jQuery CDN services from the jQuery Foundation. jQuery is distributed via the Content Delivery Network (CDN) of the American software company StackPath (LCC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA). This service stores, manages, and processes your personal data.

A content delivery network (CDN) is a network of regionally distributed servers connected via the internet. This network allows content, especially very large files, to be delivered quickly, even during peak loads.

jQuery uses JavaScript libraries to deliver our website content quickly. A CDN server loads the necessary files for this purpose. As soon as a connection to the CDN server is established, your IP address is recorded and stored. This only happens if this data is not already stored in your browser from a previous website visit.

StackPath's privacy policy explicitly states that StackPath uses aggregated and anonymized data from various services (including jQuery) to enhance security and for its own services. However, this data cannot identify you as an individual.

If you do not want this data transfer to occur, you always have the option of using Java script blockers such as ghostery.com or noscript.net to install. You can also simply disable the execution of JavaScript codes in your browser. If you choose to disable JavaScript codes, the usual functions will also change. For example, a website will no longer load as quickly.

StackPath is an active participant in the EU-US Privacy Shield Framework, which ensures the correct and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active.
For more information about StackPath’s privacy policy, please visit https://www.stackpath.com/legal/privacy-statement/ and about jQuery at https://openjsf.org/wp-content/uploads/sites/84/2019/11/OpenJS-Foundation-Privacy-Policy-2019-11-15.pdf.

BootstrapCDN Privacy Policy

In order to be able to deliver all of our individual web pages (subpages of our website) to you quickly and securely on all devices, we use the Content Delivery Network (CDN) BootstrapCDN of the American software company StackPath, LLC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA.

A content delivery network (CDN) is a network of regionally distributed servers connected via the internet. This network allows content, especially very large files, to be delivered quickly, even during peak loads.

BootstrapCDN works by delivering so-called JavaScript libraries to your browser. When your browser downloads a file from BootstrapCDN, your IP address is transmitted to the company StockPath during the connection to the Bootstrap CDN server.

StackPath also mentions in its privacy policy that the company uses aggregated and anonymized data from various services (such as BootstrapCDN) to extend its backup and for other StackPath services and clients. However, none of this data can identify any individual.

If you want to prevent this data transfer, you can use a JavaScript blocker (see for example https://noscript.net/) or disable JavaScript code execution in your browser. Please note, however, that this may prevent the website from providing the usual level of service (such as fast loading speed).

StackPath is an active participant in the EU-US Privacy Shield Framework, which ensures the correct and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active.
More information about data protection at StackPath or BootstrapCDN can be found on https://www.bootstrapcdn.com/privacy-policy/.

Source: Created with the Data Protection Generator from firmenwebseiten.at in cooperation with newspartner.at